Olympic Broadcasting Inequality: Olympics Commentary Differs Based On Gender, Race and Nationality
See also She won a gold medal because she’s pretty
The gender-based study published in the Journal of Broadcasting and Electronic Media found:
- When female athletes succeed, commentators tend to focus on luck and less on physical ability.
- When female athletes fail, physical ability and commitment are noted.
- When male athletes succeed, commentators applaud their skill and commitment to the sport.
- When male athletes fail, it is not necessarily about their failure, but about how their competitors succeeded.
- In 2010, 75 percent of the most-mentioned athletes were male.
The nationality study published in the International Journal of Sport Communication found:
- When American athletes succeed, commentators were more likely to focus on their intellect, commitment, and luck (both good and bad).
- When non-American athletes failed, commentators were more likely to say they failed because they lacked the strength and skill of other athletes.
- American athletes received enhanced comments about their outgoing/extroverted nature.
- Non-American athletes received more comments about the size and parts of their bodies.
- Overall, commentary about American athletes often focused more on the intangible aspects of their performances, rather than strength and skill.
Angelini’s findings also included marked differences in commentators’ treatment of race:
- When discussing African-American athletes commentators focused more on physical ability and strength.
- Asian athletes garnered a disproportionate number of comments about intelligence.
- When discussing white athletes, commentators were more likely to mention commitment and composure.
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