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I don’t really *get* Diesel’s new campaign. Do you?
I’m so confused.
From their Press section:
DIESEL LAUNCHES A BRAVE NEW WORLD FOR FEMALE FACTORY WORKERS: MISOPOLIS
Diesel is proud to announce a new milestone in its ongoing campaign for successful living. To make a free lifestyle possible for young women in emerging markets, it will help them conquer a key life challenge: the right to safe abortion. Welcome to Misopolis, a brave new world for female factory workers.
What would it be like to give the female factory workers the same lives as successful people? Give them rights, fair wages and proper working conditions? Pregnancy leave? The right to safe abortions? A factory for only the brave?
After launching Diesel Island, Land of the Stupid and Home of the Brave, Diesel now creates Misopolis, a factory where brave female workers can have happy accidents without consequences. Misopolis will be the least fucked-up fashion factory in the world. But this is not just another factory – it is a destination that finally grants them real autonomy.
Our new website www.dieselforwomen.com shows the creation of the world’s happiest garment factory. Female factory workers in Misopolis live an exciting life; filled with fun and wild parties. Think Metropolis but with lots of sex.
This is just the start of our grand vision. There will be more photos and videos of life in Misopolis, the opportunity to donate abortion pills and of course to buy workers’ rights-friendly clothes! It’s the beginning of a real revolution.
It’s the news female factory workers all over the world have been waiting for. After being marginalized, abused, raped, impoverished and exploited by the garment industry, we are giving them recognition, dignity, the right to have a safe abortion and fun.
What do you think? Is this a good campaign? I mean, of course i support access to safe abortions, especially in developing countries, and all the other things this campaign says it’s trying to address… but this leaves a bad taste in my mouth.
The images make no sense; the explanation is glib. It all just seems like a joke. And a crass attempt to make money whilst seeming to have something resembling a social conscience.
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thelittlekneesofbees reblogged this from adailyriot
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aliceliddellalice reblogged this from fuckyeahgenderstudies
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eximplode said:
They’re basically trying to be as shocking as possible, when it comes down to it. They’re playing to every ‘pro-choice’ stereotype the ‘pro-life’ crowd likes to claim is true just to piss off BOTH sides and get attention for being ‘controversial’.
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revcleo reblogged this from fuckyeahgenderstudies and added:
yeah it sounds good on paper, but it’s promoted really badly
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sillysocialisthippie liked this
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n0tquiet reblogged this from fuckyeahgenderstudies
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drencrome liked this
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awesomethatisstuff reblogged this from fuckyeahgenderstudies and added:
spoof, Diesel claim no knowledge of it.
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awesomethatisstuff said:
This! huffingtonpost.co.uk/20… It’s a spoof apparently.
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smack-n-sleaz reblogged this from adailyriot
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adailyriot reblogged this from fuckyeahgenderstudies
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oppressionisyucky reblogged this from fuckyeahgenderstudies and added:
I think it is one of those things where they are like, oh… people rally behind and support these issues… people with...
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crunkfeministcollective reblogged this from queerhairyvag
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hammerduke said:
It’s definitely coming across as a joke, in part because they’re equating abortions with fun times. Unwanted pregnancies are “happy accidents?” And are they actually giving these contraceptive resources to their factory workers?
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beatoutthafucker liked this
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jdalff said:
That’s pretty much exactly how I felt. I have no idea what they’re aiming for..???
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outoflullabies said:
wtf is going on here. I cannot figure out what they are trying to do at ALL. Also, the phrases “the same lives as successful people” and “say goodbye to coat hangers” leave a bad taste in my mouth. Not to mention that entire end paragraph.
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abootceth reblogged this from fuckyeahgenderstudies and added:
Yeah… I don’t know. I don’t think they really mean what they say in...‘social conscience’...
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captain0bvious said:
Just, no.
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queerhairyvag reblogged this from fuckyeahgenderstudies and added:
It’s everything...don’t like that wanting abortion is tagged with
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aliceincyberland said:
wtf is all i can say
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gematriya liked this
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fuckyeahgenderstudies posted this
